How to Give Access to Google Tag Manager (GTM)
If you’re working with a digital marketer, SEO specialist, or website developer, one of the first steps is providing access to your Google Tag Manager (GTM) account. But before you hand over control, it’s important to understand how to give access to Google Tag Manager the right way—safely and professionally.
Why Knowing How to Give Access to Google Tag Manager Matters
Giving access to GTM enables your team to manage tracking tags like Google Analytics, Facebook Pixel, and conversion tracking without needing to touch the website code. However, simply sharing your Google login is not safe. It risks exposing your entire Google account—including emails, analytics data, and sensitive business tools—and can violate Google’s terms of service.
How to Give Access to Google Tag Manager Without Sharing Your Login
Fortunately, learning how to give access to Google Tag Manager securely is simple. GTM offers a built-in user management system that lets you invite users using their own Google accounts. You can assign permission levels such as Read, Edit, Approve, or Publish, depending on their role.
Best Practices: How to Give Access to Google Tag Manager Safely
Always review user permissions and remove access once a project is complete. By following the correct method for how to give access to Google Tag Manager, you protect your data while allowing your team to work effectively.
In summary, understanding how to give access to Google Tag Manager is essential for smart collaboration, data security, and professional digital marketing.
Why Share Access?
Giving GTM access helps experts:
- Set up Google Analytics, Facebook Pixel, and conversion tracking
- Create marketing and ad tags without editing code
- Monitor performance and troubleshoot issues
GTM Permission Levels
Choose the right role for your team member:
| Role | What They Can Do |
| Read | View tags and setup only |
| Edit | Create/edit tags, can’t publish |
| Approve | Edit + approve changes, can’t publish |
| Publish | Full access — can edit, approve, publish |
Only assign “Publish” access to trusted users.
Step-by-Step: How to Give Access
1 Go to Google Tag Manager
2. Choose Your GTM Account & Container
- Select the website/project you want to share
- Click the Admin tab at the top
3. Open “User Management”
- Under Account or Container, click User Management
- Tap the (Add) button in the top-right
4. Add the User
- Enter their Google email address
- Choose their Account Role (Admin or User)
- Assign a Container Role (Read, Edit, Approve, Publish)
5. Send the Invite
Click “Invite” — done! They’ll receive an email with access.
Need to Update or Remove a User?
- Go to Admin > User Management
- Find the user
- Click the 3-dot menu next to their name
- Choose Edit permissions or Remove access
Quick Tips
Always invite users via GTM — don’t share loginsAssign only the access they need
Review your user list regularly
Combine GTM with Google Analytics and Search Console for full performance tracking
Final Words
Granting access to Google Tag Manager (GTM) the right way ensures your data stays secure while your team works efficiently. Instead of sharing personal login credentials, you can invite marketers, developers, or SEO experts directly through GTM’s user management settings. This allows them to view, edit, or publish tags without putting your Google account at risk.
Proper access means fewer delays and smoother collaboration—especially when setting up tracking codes, managing analytics, or launching new marketing campaigns. Everyone gets the tools they need without compromising privacy or control.
Need expert support with GTM, SEO, or website performance?
Visit Crafted Campus — your trusted digital partner. From advanced tracking implementation to campaign optimization and site analytics, their team ensures your online presence is running at peak performance. Whether you’re a small business or an enterprise, Crafted Campus provides tailored solutions that align with your goals and help you grow confidently in the digital space.
Take the guesswork out of GTM setup and let the professionals handle it the right way — securely, efficiently, and with proven results.
Crafted Campus is here to make your marketing smarter and your data safer.
