Sharing access to your Meta Ads Manager is essential when working with a marketing team, freelancer, or digital agency. It ensures that your advertising campaigns can be managed efficiently without handing over your personal login credentials. Whether you’re new to Facebook advertising or just need a refresher, this blog will walk you through how to share access to your Meta Ads Manager in a secure and professional way.
At Crafted Campus, we often help clients gain clarity on how to properly set up their Meta Business Manager accounts and assign access. If you’re unsure how to get started, read on.
Why Share Access to Meta Ads Manager?
When you share access to your Meta Ads Manager, you allow others to manage your campaigns, track performance, and optimise ad strategies without compromising your account’s security. This is crucial for:
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Working with agencies like Crafted Campus
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Delegating ad tasks to your in-house team
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Collaborating with freelancers or consultants
Instead of sharing your login details (which can lead to account suspension), Meta allows you to assign different roles with specific permission levels.
Step-by-Step Guide – How to Share Access to Your Meta Ads Manager
Step 1: Set Up a Meta Business Manager Account
Before you can share access, you must ensure your business is set up with Meta Business Manager:
- Visit business.facebook.com
- Click “Create Account”
- Follow the prompts to add your business name, email, and other relevant details
- Once done, you’ll land on your Business Settings dashboard
- This is the central hub where you’ll manage users, ad accounts, pixels, and more.
Step 2: Add Your Ad Account to Business Manager
If you haven’t already linked your ad account:
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Go to Business Settings
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Under “Accounts,” click “Ad Accounts”
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Choose “Add an Ad Account”
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You’ll be given three options:
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Add an existing ad account
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Request access to an ad account
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Create a new ad account
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For existing accounts, use the first option and enter the Ad Account ID.
Step 3: Add People to Your Meta Ads Manager
Now comes the main part of how to share access to your Meta Ads Manager:
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In Business Settings, select “People” from the left-hand menu
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Click the blue “Add” button
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Enter the work email of the person you want to invite
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Choose their role:
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Employee access – Basic permissions
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Admin access – Full control, including adding/removing users
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Click “Next”
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Assign the person to the relevant Ad Account and choose their permission level:
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View performance
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Create and edit ads
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Manage campaigns and billing
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Click “Invite”
The user will receive an email notification with instructions on how to accept the invite.
Step 4: Confirm and Manage Access
After the invite is accepted:
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Return to the “People” tab
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Click on the user’s name to review or adjust their assigned permissions
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If needed, you can remove access at any time
Understanding how to share access to your Meta Ads Manager also includes regularly reviewing user access to maintain account security.
Best Practices for Sharing Access Securely
When managing access to your Meta Ads Manager, keep the following best practices in mind:
- Use Business Emails
Always invite team members or partners using professional business emails to maintain a professional record.
- Assign the Right Roles
Avoid giving admin-level access unless absolutely necessary. Assign roles based on responsibilities.
- Audit Access Regularly
Every quarter (or monthly for active teams), audit who has access and remove old users who no longer work with you.
- Avoid Sharing Login Credentials
Never share your personal Facebook login. Use Meta’s built-in access controls for safe collaboration.
Troubleshooting Common Issues
If you’re having trouble with how to share access to your Meta Ads Manager, here are some common issues:
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User email not accepted: Ensure they have a Facebook account associated with that email.
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Invite not received: Ask the user to check their spam folder or resend the invite.
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Permissions not saving: Try using a different browser or clearing cache before accessing Business Settings.
Conclusion
Mastering how to share access to your Meta Ads Manager helps streamline your marketing efforts and keeps your ad account secure. Whether you’re onboarding a new agency or working with a team member, following the right steps ensures everyone can work efficiently without risk.
At Crafted Campus, we guide clients through every aspect of Meta ad setup, including secure access and campaign optimisation. If you’re looking to improve your ad performance or need help setting up access correctly, feel free to reach out via our website: https://craftedcampus.com.au
